How Much Does It Cost to Make a Game Like PUBG

When India banned PUBG in September 2020, it left a massive gap in the mobile gaming market. Millions of players were suddenly searching for the next big battle royale fix. But Krafton saw an enormous opportunity and returned the game with a twist. Following the local rules, they relaunched it as Battlegrounds Mobile India (BGMI). This comeback not only proved how popular battle royale games were but also sparked curiosity about how much did it cost to make PUBG, inspiring other developers and studios to create similar experiences.

The Rise, Ban, and Revival of PUBG in India

There was a huge gap in the mobile gaming market after PUBG Mobile was banned. This increased the demand for games of a similar essence. Users began searching, increasing the number of downloads and daily active users for games like Battlelands Royale, Garena Free Fire, and Call of Duty Mobile. A shift began towards locally produced battle royale games, which signaled Indian game developers towards a vast opportunity to produce domestic alternatives.

However, witnessing India’s gigantic player base and revenue potential, Krafton played the trump card by officially announcing the game’s relaunch as Battlegrounds Mobile India (BGMI) on May 6, 2021. This strategic move allowed PUBG to re-enter the Indian market legally while also adhering to the government’s rule. Regardless of the ban and comeback tour, PUBG’s legacy remained rock solid, and its impact on the gaming industry continued to shape player preferences and industry trends. For developers looking to tap into this success, understanding how to make games like PUBG has become a key focus in the evolving gaming landscape.

Interesting Facts about PUBG

  • Launch and Popularity: PUBG with its launch in December 2017, became one of the most-played battle royale games globally. It garnered over $9 billion in revenue and 1.3 billion downloads by December 2022.
  • Gameplay: PUBG is known for its unique type: the last-man-standing game. In these types of games, each player is the protagonist and the controller of the game. Around 100 players are dumped on an island and must scrounge for guns and gear while planning to be the only one alive.
  • Global Reach: With more than 50 million monthly active users, India was one of PUBG’s biggest markets prior to its prohibition.
  • Revenue Model: Krafton implemented an excellent free-to-play business model, allowing players to download and play the game for free while paying for in-app purchases like cosmetics and passes—an approach that significantly contributed to the PUBG game making cost and revenue generation.

PUBG--A-Global-Sensation

What Made PUBG a Global Sensation?

Several factors played a role in making PUBG a global sensation:

  • Innovative Gameplay: PUBG innovated the shooter game format. It mixed survival with huge player battles. This created a new way to play. Players fought each other to be the last one standing. Players found the game immersive. Realistic ballistics and huge maps made the game hard but fun. Strategic depth gave a rewarding experience.
  • Accessibility: PUBG Mobile’s release put battle royale games on phones. This let more people easily play the action game. Now, a bigger group could join the fun. The game became available to many new players. The free access system made it easy for anyone to start playing. This drew in many players from all over the world. Millions joined because they didn’t have to pay to begin.
  • Community Engagement: PUBG fostered a robust esports ecosystem, with tournaments and live streams attracting millions of viewers. A focus on community building made a loyal group of players. This also made the game more culturally important.
  • Frequent Updates: Regular content updates, including new maps, weapons, and seasonal events, kept the gameplay fresh and maintained player interest over time.
  • Social Connectivity: The game’s squad-based modes and in-game voice chat facilitated social interactions, allowing friends to team up and strategize, enhancing the overall gaming experience.
    Given its massive success, many developers are keen to explore how to make games like PUBG, seeking to replicate its innovative mechanics and community-driven model.

Key Features That Hooked Indian Players

  • Multiplayer and Social Connectivity: Indian gamers found PUBG’s voice chat and teamwork appealing. The game became a place to connect and work together. It changed into a social spot for many players in India.
  • Immersive Gameplay: The realistic environments, dynamic weather systems, and intricate mechanics like looting and survival strategies provided an adrenaline-pumping experience that captivated players.
  • Mobile Accessibility: The game reached many people due to its mobile design and free access. This strategy worked well with India’s growing number of smartphone users. The game’s features met the needs of a large audience.
  • Esports and Tournaments: The rise of esports in India owes much to PUBG tournaments. These events offered big prize money and motivated many players. As a result, more people in India wanted to become pro gamers.
  • Influence of Content Creators: Indian YouTubers and streamers played a pivotal role in popularizing PUBG. They created content that is engaging which attracted more players towards the game.
  • Cultural Phenomenon: PUBG surpassed its limitations of just being a game and became a part of popular culture in India. It influenced music, memes, and everyday conversations among the players.
  • Frequent Updates: PUBG introduced content specific to the regions. The introduction of localized content, such as region-specific events and collaborations, kept Indian players engaged. This fostered a sense of belonging within the global PUBG community.

Given PUBG’s massive success, many developers are curious about PUBG making cost, as creating a similar high-quality battle royale game requires significant investment in development, infrastructure, and marketing.

Bring your battle royale vision to life with Juego Studios

Bring your battle royale vision to life with Juego Studios

How Much Did It Cost to Make PUBG?

Determining the precise PUBG-making cost is challenging, as several factors influence development expenses, including development time, technology, and team expertise. However, the table below provides an estimated breakdown of the costs involved in creating a game like PUBG.

Game Type Estimated Cost Details
Basic Battle Royale Game $15,000 – $100,000 Includes basic features with limited graphics and multiplayer functions.
Mid-Range Development $100,000 – $150,000 Higher quality graphics, advanced multiplayer, and better optimization.
AAA-Level PUBG-like Game $1 million – $3 million+ High-end graphics, servers, marketing, and cross-platform functionality.
PUBG Mobile (Indian Market) $20,000 – $25,000 Cost-effective development in India, optimized for mobile.

PUBG’s making cost likely exceeded these estimates due to its extensive feature set, global reach, and continuous updates.

How Much Does It Take to Develop a Game Like PUBG?

Developing a mobile game like PlayerUnknown’s Battlegrounds (PUBG) is a complicated and resource-intensive process requiring major financial investment, a professional development team, and rigorous preparation. The entire PUBG game making cost can vary significantly based on several factors, such as the game’s scope, required quality, and the location of the production team. Below is a comprehensive overview of the potential expenses involved in developing a game like PUBG.

1. Development Costs

  • Game Engine Licensing: Selecting a robust gaming engine is critical. Licensing fees for engines like Unreal Engine or Unity run from $100,000 and $500,000, depending on the project’s conditions and scale.
  • Graphics and Animation: High-quality 3D models, textures, and animations are key to an immersive experience. These can cost between $1 million and $5 million, influenced by the complexity and detail required.
  • Server and Backend Infrastructure:A scalable and dependable server architecture is essential for smooth multiplayer performance. Setting up and maintaining such infrastructure might cost anything from $2 million to $10 million.
  • Cross-Platform Development: Ensuring that the game runs well across all platforms—PC, consoles, and mobile devices—increases complexity and price, perhaps by $2 million to $8 million.

Develop-a-Game-Like-PUBG

2. Marketing Expenses

  • Global Launch Campaigns: Marketing is a key investment to stand out from rivals. Budgets for things like online ads and events may reach millions. Partnering with influencers also adds to the costs. Expect to spend from $1 million to $5 million.
  • Community Engagement: Building and maintaining a dynamic player community through social media advertising, forums, and interactive content might cost $500,000 to $2 million.
  • Esports Sponsorships: Establishing an esports presence through tournaments and leagues can cost between $2 million and $7 million, enhancing the game’s visibility and longevity.

3. Game Testing and Quality Assurance

  • Beta Testing: Conducting extensive beta testing to identify and fix issues is crucial for a smooth launch. This phase can cost from $500,000 to $2 million.
  • Security Testing: Implementing effective cybersecurity measures to protect against hacking and cheating might cost around $1 million.

4. Post-Launch Maintenance

  • Regular Updates and Patches: Continuous development for new content, balancing, and bug fixes is vital for player retention, costing $1 million to $5 million annually.
  • Customer Support: Dedicated support for player complaints and comments demands an annual budget of $500,000 to $2 million.

Total Estimated Cost

Considering the factors above, the PUBG game making cost can range from $10 million to $50 million. This estimate depends on the project’s scale, desired quality, and additional features required for a high-quality battle royale experience.

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Conclusion

The popularity of PUBG paved the way for battle royale games to dominate the gaming industry, and its ban in India created a great opportunity for new gamers. However, producing a game of this magnitude requires substantial expenditure in technology, production, marketing, and ongoing support. With the PUBG game budget ranging from $10 million to $50 million, a skilled development team is vital to the project’s success.

If you’re thinking of making a game like PUBG, collaborating with an experienced game production team like Juego Studios can help you fulfill your vision.

Frequently Asked Questions

The precise PUBG development cost is difficult to determine due to various factors.

Cost Estimates for Different Battle Royale Game Tiers

Basic Battle Royale Game

  • Estimated cost: $15,000 – $100,000
  • Includes core mechanics, simple graphics, and basic multiplayer functionality.

Mid-Range Battle Royale Game

  • Estimated cost: $100,000 – $150,000
  • Features enhanced graphics, better animations, and improved network infrastructure.

AAA-Level Battle Royale Game (Similar to PUBG)

  • Estimated cost: $1.25 million – $3.75 million
  • Includes high-end graphics, extensive multiplayer servers, sophisticated game physics, and continuous updates.

Initial Development (Early 2016 – March 2017)

  • Development began in early 2016 under Bluehole, with Brendan “PlayerUnknown” Greene as the lead designer.
  • Inspired by Greene’s previous battle royale mods in games like ARMA and H1Z1.
  • Game engine: Unreal Engine 4 was used to create a large-scale, open-world battle royale experience.
  • Early access release: Launched on Steam in March 2017 after approximately one year of development.

PUBG Mobile Development (Late 2017 – March 2018)

  • Tencent Games and LightSpeed & Quantum Studio led mobile optimization.
  • Development took just four months to adapt PUBG’s mechanics to mobile devices.
  • Released globally in March 2018, expanding the game’s accessibility and player base.

One major challenge was ensuring smooth multiplayer performance for up to 100 players per match. The team had to optimize Unreal Engine 4, manage server stability, and refine mechanics like the shrinking play zone. Balancing weapons, loot distribution, and movement also required extensive testing.

Post-launch, PUBG faced issues like cheaters, performance bugs, and regional adaptations. The “Fix PUBG” campaign in 2018 aimed to address these concerns. In China, blood effects were removed to comply with regulations, leading to a localized version called Game for Peace. Managing PUBG’s explosive growth and global appeal required continuous updates and improvements.

PUBG’s development cost was significantly lower than major AAA games. Estimates suggest it cost tens of millions—far less than Grand Theft Auto V ($265M) or Call of Duty: Modern Warfare ($250M). Greene’s prior experience and Unreal Engine 4’s efficiency helped reduce costs.

PUBG Mobile required even less investment due to its streamlined four-month development cycle and Tencent’s mobile expertise. However, ongoing expenses, including servers, anti-cheat measures, and esports support, added significantly over time. Despite its modest budget, PUBG’s innovative gameplay led to massive success, with PUBG Mobile alone generating over $9 billion in revenue.

Mobile Accessibility (2018 Launch)

  1. PUBG Mobile brought console-quality graphics to budget-friendly smartphones.
  2. Optimized performance for low-end devices widened its reach across diverse demographics.

Affordable Mobile Data Boom

  1. The Jio revolution made mobile internet cheap, enabling seamless online gaming.
  2. Increased internet penetration allowed more players to experience battle royale gaming.

Social Connectivity

  1. Built-in voice chat and team-based gameplay fostered strong social interactions.
  2. Players formed squads with friends, enhancing engagement.

Competitive & Cultural Impact

  1. Esports tournaments, streaming on YouTube, and influencer content boosted popularity.
  2. PUBG became more than a game—a cultural phenomenon in India.

The 2020 ban on PUBG Mobile in India significantly impacted revenue, as India was one of its largest markets with over 50 million active users. While the game had already generated billions globally, analysts noted a decline in revenue from in-app purchases and ad monetization in India. However, strong performance in markets like the U.S., China, and Southeast Asia helped PUBG maintain its global earnings.

Tencent also expanded its esports ecosystem and localized the game for other regions to offset losses from the Indian market.

PUBG returned to India as Battlegrounds Mobile India (BGMI) in 2021, published by Krafton instead of Tencent to comply with Indian regulations. Krafton implemented stricter data privacy policies and tailored the game with localized content and age restrictions to address concerns about addiction. Additionally, the company invested in India’s gaming ecosystem by hosting esports tournaments and hiring local talent. This strategic approach helped BGMI reclaim a significant portion of PUBG’s former player base while adhering to government guidelines.

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